The Glass is Half Full at this Thriving Film Company

by Peter Foldy

That’s a wrap for another American Film Market in Santa Monica, which hosted companies from over 28 countries, many attending for the first time. Despite that, AFM actually saw slightly less traffic than in years past, due in part to the new, stricter entrance guidelines.

But one up-and-coming sales company had its busiest market ever in its young existence: NY and LA-based Glass House Distribution. Co-founded by Wall Street Broker-dealer, Bryan Glass and Actor/Writer/Producer, Tom Malloy, the company’s latest comedy, The Outdoorsman, starring Brent Morin (How to Be Single) and Sasheer Zamata (Saturday Night Live) just released theatrically in the US this past Friday and will hit digital outlets November 20th through their partnership with Comedy Dynamics.

David Lawrence, Tom Malloy, Michelle Alexandria and Robert Deege of Glass House

Part of Glass House’s jam-packeded AFM itinerary and recent success can simply be attributed to pure hustle by its four members, President, Tom Malloy, Head of Sales, Robert Deege, Head of International Sales, Michelle Alexandria, and Head of Acquisitions, David Lawrence. But Malloy has another theory. “I can’t tell you the number of times we heard this week that we were this buyer’s or that filmmaker’s favorite meeting here at AFM, which was truly wonderful.”

Sunset at the American Film Market, Santa Monica.

Indeed, it doesn’t take long for anyone in the same room to feel the enthusiasm and jokes, the candor and respect, and the breadth of deep knowledge and experience, the combination of which garners genuine appreciation from across the table.

While it remains to be seen how much business they’ll close in the coming weeks, their upbeat and collaborative spirit has fostered a robust network of relationships, and their titles continue to notch up a level in quality at each market.

Shasheer Zamata at “The Outdoorsman” premiere.
(Photo by: David Levin)

Recent acquisition, Reinventing Rosalee has moved audiences, young and old alike, with its inspirational story. Along with the smiles, Glass House doesn’t shy away from edgier fare. They have just launched a new horror label, Blood House with a handful of scary movies.

One thing’s for sure – if their momentum continues, this company’s glass will be overflowing.

American Film Market Opens in Santa Monica

Los Angeles, CA – October 31, 2012

The 2012 American Film Market (AFM), kicked off this morning in Santa Monica. The AFM will screen more than 420 motion pictures, including 77 world premieres and 306 market premieres, for thousands of film buyers and industry professionals from more than 70 countries.

Films making their World Premieres include: A Glimpse Inside the Mind of Charles Swan III, from writer/director Roman Coppola and starring Bill Murray, Jason Schwartzman and Charlie Sheen (Independent); The Colony, starring Laurence Fishburne and Bill Paxton (Sierra/Affinity); Cottage Country, starring Malin Akerman and Lucy Punch (VMI Worldwide); The Frozen Ground, starring Nicolas Cage, John Cusack and Vanessa Hudgens (Voltage Pictures); Nous York, starring Leila Bekhti and Géraldine Nakache (Pathé International); The Numbers Station, starring John Cusack and Malin Akerman (Content); and Pawn, starring Nikki Reed and Ray Liotta (Red Sea Media) and Summer In February, starring Dominic Cooper and Emily Browning (Speranza13 Media).

This year’s film market has shown a preference for more “name” driven, higher budget projects signaling a slight shift in power toward the independent producers of the film world.

While the zombie and horror movies that have long been the hallmark of the AFM haven’t gone away, more would-be producers of star-filled films will be working the halls of the Loew’s Hotel looking for independent financing or to secure distribution for their projects.

“There has also been an influx of buyers this year” stated Jonathan Wolf, AFM’s managing director and executive vice president of Independent Film & Television.  “We are seeing more new international buyers come to the market than in a decade,” he declared.

The country with the most new buying companies this year is South Korea (25), followed by China (13), the U.S. (11), Japan (6), Turkey (6), and Russia (5), France (4) and Italy (4). New companies attending include Snap TV from Argentina, Lume Filmes from Brazil, JY Entertainment from China and Mountain Pictures from South Korea.

The American Film Market runs from October 31 to November 7, 2012.


On Thursday, Nov. 3, 2011, Hong Kong Day was celebrated at the American Film Market (AFM). A series of events was put on by the Hong Kong Trade Development Council (HKTDC) to put a spotlight on the benefit of co-productions in Hong Kong.

(L-R) Jonathan Wolf, Managing Director, American Film Market, Jean Prewitt, IFTA President, Louis Ho, Regional Director, Americas. Hong Kong Trade Development Council, Albert Lee, CEO at Emperor Motion Picture, and Dannie Chiu, Director, Los Angeles, Hong Kong Trade Development Council

Day began with a ceremonial ribbon cutting at the entrance of the Loews Hotel, followed by a seminar about co-producing in Hong Kong and the China market, and a cocktail reception for invited guests.

“Given the success of our first Hong Kong Day at AFM last year, we are once again thrilled to highlight the vibrant film industry in Hong Kong and its role as an important route into both the Chinese mainland and Asian markets,” HKTDC Regional Director of Americas, Louis Ho, said. “The influx of American companies at this year’s FILMART, led by the efforts of the Independent Film & Television Alliance, and from first-time exhibitors representing Cambodia, Iceland, Turkey and the United Arab Emirates, provided a nearly 9% increase in exhibitors. We look forward to expanding our relationships with the global film community even further in the coming year and exploring new co-production opportunities.”


Los Angeles, CA (November 1st, 2011) – Academy Award-winning director Ron Howard attends the American Film Market to meet with buyers and talk about his vision for his new film RUSH on behalf of Exclusive Media Group (“Exclusive”).

Alongside Exclusive co-chairmen Nigel Sinclair, and Guy East and Cross Creek’s Brian Oliver, Howard participated in a number of intimate round table meetings about the epic Formula 1 feature film and highlighted how he’d become such a fan of the sport.

RUSH is co-produced and co-financed by Exclusive with Cross Creek Pictures. This marks the third collaboration between Exclusive and Cross Creek, who are also co-producing the picture with Imagine Entertainment, Working Title and Revolution Films. Howard, Brian Oliver, Brian Grazer, Eric Fellner, Peter Morgan and Andrew Eaton are all named as producers. Exclusive’s co-chairmen Nigel Sinclair and Guy East executive produce RUSH with Exclusive’s Head of Production Tobin Armbrust. Imagine’s Todd Hallowell will also Executive Produce. Chris Hemsworth (THOR) and Daniel Brühl (INGLORIOUS BASTERDS) star in the film penned by Peter Morgan (FROST/NIXON).

Alex Walton, President of Exclusive Films International, is debuting RUSH to buyers at AFM.

Currently in production, RUSH is being released by Universal Pictures in the US in 2012.

Photo Credit — Alexandra Wyman – Getty Images


David Minnihan’s pitch of Father John will receive a People’s Choice Award as winner of the American Film Market’s 2009 Favorite Film Pitch contest, announced AFM Managing Director Jonathan Wolf and People’s Choice Awards President Fred Nelson.

After casting tens of thousands of votes at from Jan. 6-20, the20070111-359-8x10 public named the pitch for the adventure spy drama produced by Minnihan and written by Steven G. Long as its favorite to receive an official Waterford Crystal People’s Choice Award. The winning pitch can be viewed at

Additionally, Minnihan will receive an AFM 2010 package that includes full access for two to the AFM; airfare for two to Los Angeles; hotel for five nights in Santa Monica; and scheduled meetings with producers and distributors.

AFM teamed with the People’s Choice Awards to create the Favorite Film Pitch contest, providing an increased opportunity to get film pitches in front of producers, distributors and, in a unique twist, the voting public.

A St. Louis native and graduate of Webster University, Minnihan’s diverse media career ranges from supervising the casting of extras for Merchant Ivory Productions’ The White Countess to serving as a screenwriter and director for Shanghai’s Meiwenti Productions. He has also worked as an event videographer in the U.S., had his writing published in the world-renowned Senses of Cinema journal, and served as writer and editor for China’s national Dragon TV.

Submissions to the first Favorite Film Pitch contest were recorded live Nov. 7-10, 2009, at the American Film Market in Santa Monica. Each pitch was limited to two-and-a-half minutes and the five finalists were chosen by a group of industry leaders. During the 2010 People’s Choice Awards broadcast Jan. 6 on the CBS Television Network, fans were invited to vote exclusively online for their favorite pitch video.

The People’s Choice website at serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture. Now in its 36th year, The People’s Choice Awards is voted on entirely by the public for fan favorites in music, movies and television. Fred Nelson is the President of People’s Choice, and the website and awards show are produced by Procter & Gamble Productions.
About the AFM
The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the AFM when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, premieres, networking and parties.

Participants come from over 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.
AFM is the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed — on both completed films and those that haven’t started shooting yet — making AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs. More information can be found at

American Film Market Opens in Santa Monica

The 30th American Film Market opened today in Santa Monica. This year the AFM hosts a record 80-plus acquisition companies, more than doubling the amount of first-time participants in most previous years.

Of the acquisition companies new to the AFM, 13 are from South Korea; 10 from the U.S; img_5642seven from Russia; five from China; and four from Canada. Additionally, there will be multiple buying companies joining from Brazil, France, Germany, Hungary India, Mexico, Spain and the Czech Republic.

The number of exhibitors however has dropped  by 43, from 412 last year to 369, representing a 10% decrease but on par with numbers earlier this decade.

The AFM will img_5654screen 486 motion pictures in 28 languages, including 75 world premieres and 328 market premieres to buyers and industry professionals from more than 70 countries.

Meanwhile, contrary to popular opinion, it is not all doom and gloom at this year’s AFM. Rising admissions figures around the globe and the breakout success of img_5645micro-budget films such as Paramount’s Paranormal Activity confirm the wisdom of creative financing combined with calculated, artistic risk-taking.

While sales agents once came to Santa Monica confident of locking in perhaps 60% of the budget through pre-sales, in 2009 expectations are more modest as the slump in TV advertising and the flattening DVD sector means even the biggest sellers on the circuit img_5650are turning to other financing sources to make up the numbers.

Gone are the reckless investors who created a glut of $40m-$50m product in the market — now the focus is on quality at both ends of the budget range.

Screen Daily quotes IM Global’s Stuart Ford as claiming “the slowdown in production seems to be causing increased competition for the stronger new packages,” says . “The key buyers aren’t in the ‘wait and see’ frame of mind they were in a year ago.”

FilmNation chief Glen Basner adds: “It’s not accurate to say you cannot pre-sell. There has been a significant shift in terms of valuation and what people are willing to pre-buy, but if you hit that target you can do it.”

Japan used to be about as big a target as any sales agent could aim for, but these days it has become one of the toughest sells. Young audiences no longer regard US product as a must-see, be it studio or independent, and it is female audiences that drive viewing decisions.

“We’re looking for projects with strong stories and emotional content that will appeal to Japanese audiences – something that is new and not necessarily star-driven,” says Avex Entertainment head of acquisitions Ken Umehara in Screen Daily.

“In difficult times entertainment has a chance of growing, so we believe in the future of the theatrical business and home video,” says PlayArte Pictures vice-president Otelo Bettin Coltro. “We are aggressively acquiring more rights for Brazil and Latin America and we are optimistic there will be product.”

AFM Wrap Up

A total of 1,527 buyers representing 65 countries attended the American Film Market, which took place from November 5 to November 12.  Buyers from the Middle East grew 25% from last year (to 40 from 32).  Notable year-to-year buyer attendance from other territories include Russia (+14%), Germany (+7%), Hong Kong (+42%) and Korea (+18%).

Exhibitor-affiliated participants totaled 3,791 and industry attendees (non-buyers and sellers) were 1,745.  409 companies from 36 countries exhibited, which marks the fifth straight year the AFM has reached full capacity at the Loews Santa Monica Beach Hotel and Le Merigot Beach Hotel.  Additionally, 527 films in 35 languages were screened during AFM.

Founded in 1981, the AFM has become the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof.  Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed.  The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs.  More information can be found at

AFM 2009 will be held Wednesday, November 4 to Wednesday, November 11.