Randi Zuckerberg, the sister of Mark Zuckerberg and a former Facebook executive, uploaded a “private” family photo to her Facebook page… and discovered shortly afterwards that it had gone viral. Vox Media’s Callie Schweitzer got it through her link with another Zuckerberg sister and thought it was worth “tweeting” on. And so it was tweeted and twittered and linked and liked all through Digiland.
Understandably Randi Zuckerberg was pissed and tweeted Schweitzer, “Not sure where you got this photo, I posted it only to friends on FB. You reposting it on Twitter is way uncool.” And it was way uncool… BUT isn’t the “data dumpster-diving” part of Facebook the economic engine of her brother’s billion-dollar business?
Schweitzer apologized. Zuckerberg tweeted, “Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency.” Mark Zuckerberg was not available to confirm that he was cc’d in on this cultural evolution of the digital age.