24th Annual Photo L.A. Returns To Downtown Los Angeles


Los Angeles, CA – Jan. 15, 2015

The 2015 international photographic art exposition photo la will take place from Friday, January 16, through Sunday, January 18, at The REEF/LA Mart in downtown Los Angeles. Now in its 24th year, photo la is one of the largest and longest-running expositions in the world to focus on photographic art, bringing together leading PPw8NkLJZruHQ8_2GXjON8zWnjclCiM7DB5YHudWnf0galleries, museums, universities, and nonprofit organizations from Europe, Asia, Australia, and North America. This year’s photo la will provide an unparalleled showcase of photographic artworks, ranging from 19th Century masterpieces to contemporary, cutting-edge photography-based art.

“Stephen Cohen founded photo la in 1992 to unite and support the international community of experts, enthusiasts, collectors, and artists who share a love of photography,” says Claudia James Bartlett, director of photo la. “And our unique combination of gallery installations, curated exhibits, and programming support this mission.”

As in previous years, photo la will include a diverse range of programming to foster an ongoing dialogue about the changing landscape of photography and its role in the art world at large. Highlights include daily tours of the exposition led by renowned curators, such as Weston Naef, curator emeritus of the J. Paul Getty Department of Photographs; artists talks with PJdK5SoncIF4Z5u6kZYjk2-X6OcNOGebxIpLKLKBmNsMona Kuhn and Brian Bowden Smith; and roundtable discussions on topics ranging from the role of photojournalism in the fine art world and Los Angeles’ influence on fashion photography. Other roundtable discussions provide a unique view into the world of collecting, and the installation Point of View: Selections from Los Angeles Collections features works from many of Los Angeles’ preeminent private collections.

For professional and aspiring photographers, photo la offers expert-led programs about self-publishing, funding opportunities, and finding representation, as well as educational workshops on topics like printing, lighting, software, and other tools.

The 24th annual photo la will launch with its Opening Gala on Thursday, January 15, at 7 p.m.

This year, theEIXNXLNZJtz1IYdjlQ0AikfOIMf4sCeauZ12-y0L6S4 Gala will honor Catherine Opie, one of America’s preeminent documentarians, and her lifelong contributions to the arts. Additionally, photo la will feature an installation of Opie’s work, which will be on display for the entirety of the weekend.

Tickets for the Opening Gala are $80, with proceeds benefiting the United Way of Greater Los Angeles and The Painted Brain, a Los Angeles-based arts organization.

General admission to photo la is $20 in advance; $25 at the door. A three-day pass is available for $35 online; $40 at the door. Programs are ticketed separately. A limited number of all-access passes, which include admission to the Opening Gala, the three-day photo la exposition, and all of its programs, is available for advance purchase at $450. Tickets can be purchased online at: www.photola.com.

The 2015 photo la Gala, exposition, and programs will take place on the second floor of The REEF, located in the historic LA Mart building at 1933 S. Broadway in downtown Los Angeles. The REEF/LA Mart offers affordable onsite parking, and is also accessible by Metro. With the LA Art Show taking place simultaneously at the nearby Los Angeles Convention Center, photo la will provide free shuttle service between the two fairs, once again creating a destination arts weekend in the heart of LA. For out-of-town visitors, The Standard Hotel Downtown LA is offering special rates for photo la guests, with discounted daily rates starting at $185 with the promotional code PHOTOLA.
For more information, visit: www.photola.com.

Media Contact: Alaine Azcona // o. (323) 935-4537 // c. (213) 453-6449 // alaine@azconacommunications.com